Google Analytics 4 - implemented properly.

GA4 is fundamentally different from Universal Analytics. The event-based model, custom dimensions, funnel configuration, and BigQuery integration require a different approach. We implement GA4 correctly from the start - so you are not rebuilding it in six months.

Google Analytics 4UA MigrationBigQueryAttribution

What We Do

Everything we cover in GA4.

GA4 implementation is more than creating a property and pasting a tracking code. Done properly it involves a carefully planned event taxonomy, custom dimensions aligned to your business KPIs, funnel configuration, cross-domain and subdomain tracking, user-ID for logged-in users, and BigQuery linkage for raw data access. We have migrated large enterprise properties from Universal Analytics and built GA4 setups from scratch - we know where things go wrong and how to avoid them.

GA4 property setup and configuration aligned to your business objectives
Event taxonomy design - what gets tracked, how it is named, and what parameters it carries
Custom dimensions and metrics mapped to your specific reporting needs
Funnel and conversion event configuration
Cross-domain and subdomain tracking for complex site architectures
User-ID implementation for logged-in user tracking
BigQuery export setup for raw data access and advanced analysis
UA to GA4 migration with data continuity planning

What You Get

Fully configured GA4 property
Event taxonomy documentation
Custom dimensions and metrics spec
BigQuery connected and validated
Looker Studio dashboard connected to GA4 and BigQuery

Our Process

How we approach every engagement.

Discovery & Audit

We start by understanding your business goals and reviewing your current setup - identifying gaps, issues, and opportunities before writing a single line of configuration.

Plan & Document

We produce a detailed measurement plan and tracking specification before implementation begins - so your development team has everything they need and there are no surprises.

Build & Validate

Implementation is done in staging first, validated with ObservePoint, Tag Inspector, and Chrome DevTools, then moved to production only when everything checks out cleanly.