Google Tag Manager 360 - built properly.

GTM 360 is the backbone of any enterprise analytics setup. We configure it cleanly, document everything, and build containers that your team can maintain and build on long after we hand over.

GTM 360 Custom JavaScript Regex Triggers Tag Audits

Why It Matters

Signs your GTM container needs attention.

Most GTM containers accumulate problems silently. By the time someone notices, the data has been unreliable for months. These are the warning signs we see most often.

Reliance on built-in GTM variables

Click text, element classes, and auto-event triggers are fragile. When your website changes, tracking breaks silently - and nobody notices until the data is already wrong.

✓ dataLayer-driven tracking solves this permanently

No documentation anywhere

A container where nobody knows what each tag does, why triggers are configured the way they are, or what will break if something is removed is a liability - not an asset.

✓ Every tag, trigger, and variable documented on handover

Tags firing regardless of consent

If your tags are not correctly configured to respect Consent Mode signals, you are tracking users who have declined - creating a GDPR compliance risk you may not know about.

✓ Consent-aware tag configuration built in from day one

Years of accumulated unused tags

Old campaign pixels, abandoned A/B test tags, and legacy tracking scripts slow your page down and make the container impossible to manage. Most containers we audit have 30-40% dead weight.

✓ Full container audit and cleanup included

What We Do

Everything we cover in GTM 360.

Google Tag Manager 360 is not just drag-and-drop tags. At the enterprise level it involves custom JavaScript variables, regex-based triggers for dynamic URL structures, tag sequencing, consent-aware firing rules, and container architecture that scales across multiple markets and environments. We have been implementing GTM 360 at enterprise scale for years - we know what good looks like.

Client-side container setup and architecture for web and app environments
Custom HTML and JavaScript tags for scenarios where standard templates do not cover requirements
Regex-based triggers and variables for dynamic URL structures and complex firing conditions
Tag sequencing and dependency management to control firing order
Consent-aware tag configuration that respects Consent Mode signals correctly
Container audits - identifying bloated, broken, or conflicting tags and cleaning them up
GTM 360 enterprise features including zones, approval workflows, and multi-environment management

What You Get

Fully configured and tested GTM 360 container
Custom JavaScript and variable documentation
Trigger logic and firing rule documentation
QA report validated with Tag Inspector and Chrome DevTools
Handover notes for your development team

Our Process

How we approach every GTM engagement.

Discovery & Audit

We start by understanding your business goals and reviewing your current container - identifying gaps, issues, and opportunities before writing a single line of configuration.

Plan & Document

We produce a detailed measurement plan and tracking specification before implementation begins - so your development team has everything they need and there are no surprises.

Build & Validate

Implementation done in staging first, validated with ObservePoint, Tag Inspector, and Chrome DevTools, then moved to production only when everything checks out cleanly.

FAQ

Common questions about GTM 360.

Do I need GTM 360 or will standard GTM work?

GTM 360 adds enterprise features - zones for managing multiple containers, more granular approval workflows, and higher tag firing limits. For most businesses standard GTM is sufficient. We will tell you honestly which one you need based on your setup during the discovery phase.

Can you audit our existing container without rebuilding it?

Yes - our Audit & Foundation package covers exactly this. We review your existing container, identify every issue, and give you a prioritised remediation plan. You can then choose to implement the fixes yourself or have us do it. Not every engagement needs a full rebuild.

How do you handle consent mode in GTM?

Every tag we configure has explicit consent checks built in - we do not rely on GTM's default consent behaviour alone. We also check for the consent initialisation race condition where the Google tag fires before the CMP has updated the consent state, which is a common issue that causes both compliance risks and _gl URL pollution in GA4 reports.

What happens after you hand over the container?

Every engagement includes 30 days of post-launch support and complete handover documentation - naming conventions, variable descriptions, trigger logic, and a summary of every decision made. Your team should be able to open the container and understand it without needing to ask us.

Up Next

Server-Side Tagging & GTG

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