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    • Home/Pricing
    Transparent Pricing

    Honest scope. No surprises.

    Every project is scoped individually - site complexity, number of markets, SPA architecture, consent requirements, and ad platform integrations all affect the final investment. These packages give you a clear picture of what each level covers. Get in touch and we will scope your project honestly.

    Fixed scope, not hourly No hidden fees 30-day post-launch support Full handover documentation Dev team coordination included

    What Sets Us Apart

    Problems most analytics consultants cannot solve.

    TagNexus operates at a technical depth that goes beyond standard GA4 and GTM implementation. These are the things we handle that most people do not even know to look for.

    Consent Architecture

    Consent race condition fixes

    When the Google tag fires on Consent Initialisation before OneTrust has updated the consent state, you get both a GDPR violation and _gl URL pollution in GA4 reports. We fix this at the tag level - not with report filters.

    SPA Tracking

    Single Page Application subdomain tracking

    When a user moves from your marketing site to an onboarding or consultation subdomain, standard tracking breaks entirely. Consent state, session continuity, and cross-domain identification all need deliberate configuration - we handle all of it.

    Attribution

    UTM persistence via localStorage

    UTM parameters captured on landing are stored in localStorage and injected into hidden form fields on submission - passing the original acquisition source through to HubSpot, Acton, or any CRM even when the user converts sessions later.

    First-Party Infrastructure

    Reverse proxy + GTG + sGTM full stack

    We implement the complete first-party data collection infrastructure - reverse proxy for first-party script serving, Google Tag Gateway, and Addingwell-hosted server-side GTM - making your entire tracking stack invisible to ad blockers and browser restrictions.

    Container Quality

    GTM cleanup - built-in variables to dataLayer

    Containers that rely on GTM's built-in click variables and auto-event triggers are fragile and inconsistent. We rebuild them entirely around structured dataLayer pushes - clean, stable, and developer-handover ready.

    Ad Platform Signals

    Server-side ad platform integration

    Meta CAPI, Google Ads Enhanced Conversions, and TikTok Events API - all implemented server-side with proper event deduplication. Multi-event conversion tracking for Google Ads gives the algorithm richer signals to optimise against.

    Our Packages

    Three levels. One standard of quality.

    Every engagement - regardless of package - includes QA validation, full handover documentation, and direct coordination with your development team.

    Audit & Foundation

    You suspect your analytics is not telling the full story. We find out exactly what is wrong, what is missing, and what it will take to fix it - before any implementation work begins.

    What you get
    • A clear picture of what your GTM container is actually doing - and what it should be doing
    • GA4 data quality assessment - are your events, conversions, and attribution correct?
    • dataLayer review - is your data collection built on a clean, structured foundation or fragile auto-event triggers?
    • Privacy and consent compliance review - are your tags respecting user consent correctly?
    • Identification of data loss sources - ad blockers, browser restrictions, consent timing issues
    • Written findings report - every issue explained in plain language, rated by priority
    • A concrete remediation plan - not a generic list, a specific action list for your setup
    • 30-minute walkthrough call to go through findings together
    Typical timeline: 3-5 business days
    Get a Quote →
    Most Popular
    Full Implementation

    Your analytics is rebuilt from the ground up - starting with a structured dataLayer, through to clean data collection, privacy-compliant consent, and reliable marketing attribution across your ad platforms. Data your team can trust.

    What you get
    • Everything in Audit & Foundation
    • Measurement strategy designed around your actual business goals - not a generic setup
    • A structured dataLayer designed around your business - the foundation that every tracking solution is built on
    • Clean, stable tracking that does not break when your website changes - because it is dataLayer-driven, not dependent on fragile auto-event triggers
    • Privacy-compliant consent setup - Basic or Advanced depending on your market and requirements
    • Consent timing issues fixed - no compliance risk, no corrupted URLs in your GA4 reports
    • Google Ads conversion tracking across multiple user actions - not just one end-point conversion
    • Meta and other ad platform pixel integration with attribution validation
    • CRM form attribution - knowing which campaign generated each lead
    • BigQuery connected - raw data available for your BI team
    • Complete QA validation across all events, all devices, and all consent states
    • Full documentation - so anyone on your team can understand the setup
    • Direct coordination with your development team throughout
    • 30-day post-launch support
    Typical timeline: 3-5 weeks
    Get a Quote →
    Enterprise First-Party

    Your analytics infrastructure becomes fully first-party - ad blocker resistant, privacy-compliant, and sending reliable conversion signals to every ad platform server-side. For businesses where incomplete data is not an option.

    What you get
    • Everything in Full Implementation - including the full dataLayer architecture that underpins every tracking solution
    • Your tracking scripts served through your own domain - invisible to ad blockers
    • Analytics data collected server-side - not affected by browser privacy restrictions
    • Conversion signals sent directly to Meta, Google Ads, and TikTok from the server - complete and reliable
    • Ad blocker users and privacy browser users tracked accurately for the first time
    • Tracking that works correctly on Single Page Applications and subdomain journeys
    • User acquisition source passed through to your CRM on every form submission - even for returning users
    • Consent Mode Basic or Advanced - implemented correctly for your market and regulatory requirements
    • Data quality comparison report - showing exactly how much data was previously lost
    • Full infrastructure documentation - your team knows exactly how everything works
    • 30-day post-launch support
    Typical timeline: 4-7 weeks
    Get a Quote →

    What Affects the Investment

    Every project is scoped individually.

    These are the factors that influence the final scope and investment. We go through all of these on an initial scoping call before any work begins.

    SPA or standard site

    Single Page Applications with subdomain routing require significantly more configuration - consent persistence, virtual pageviews, and cross-domain tracking all need custom solutions.

    Number of markets

    EU-facing businesses with GDPR requirements, multi-language sites, and different consent requirements by region add significant scope.

    Existing container condition

    A clean, well-structured container is faster to build on than years of accumulated tags with no documentation and heavy reliance on built-in GTM variables.

    Number of conversion events

    Multi-event conversion tracking for Google Ads - form_start, form_submit, phone clicks, chat opens - adds more scope than a single macro conversion setup.

    Dev team availability

    Faster dev turnaround on dataLayer implementation means faster delivery overall. Slower dev cycles extend the timeline and sometimes the engagement scope.

    Number of ad platforms

    Each server-side ad platform integration - Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API - adds scope. Deduplication logic for each platform also adds time.

    Compare Packages

    What is included at each level.

    Capability Audit & Foundation Full Implementation Enterprise First-Party
    GTM Container Audit✓✓✓
    GA4 Property Audit✓✓✓
    Consent Mode Compliance Check✓✓✓
    _gl URL Pollution Diagnosis✓✓✓
    Written Findings Report✓✓✓
    Full Handover Documentation✓✓✓
    dataLayer Architecture & SDR-✓✓
    GTM Container Build (dataLayer-driven)-✓✓
    GA4 Full Setup & Event Taxonomy-✓✓
    Consent Mode v2 Basic Implementation-✓✓
    Consent Race Condition Fix-✓✓
    Multi-Event Google Ads Conversion Tracking-✓✓
    BigQuery Export-✓✓
    Dev Team Coordination-✓✓
    30-Day Post-Launch Support-✓✓
    Reverse Proxy Setup--✓
    Google Tag Gateway (GTG)--✓
    Addingwell Server-Side GTM--✓
    Meta Conversions API (Server-Side)--✓
    Google Ads Enhanced Conversions (Server-Side)--✓
    TikTok Events API (Server-Side)--✓
    SPA & Subdomain Tracking--✓
    UTM localStorage → CRM Hidden Fields--✓
    Dual GTM Container Management--✓

    Pricing FAQ

    Common questions about how we work.

    Do you charge hourly or fixed scope?

    We always work on a fixed-scope basis - not hourly. Before any work starts we agree exactly what is included, what the deliverables are, and what the timeline looks like. No surprise invoices. If the scope changes during the project we discuss it openly before proceeding.

    What happens on a scoping call?

    A 30-45 minute conversation where we understand your current setup, your technical stack, what you are trying to achieve, and where the gaps are. We will ask about your CMP, your GTM container condition, your ad platforms, whether your site is an SPA, and what your consent requirements are. From that we produce a clear written scope and investment figure within 2 business days. The call is free and there is no obligation to proceed.

    Do you require a deposit?

    Yes - we typically work on a 50% upfront, 50% on completion basis. For larger Enterprise First-Party engagements we can discuss a milestone-based payment structure. Full payment terms are included in every proposal. We invoice in USD or GBP depending on your preference.

    Can I start with the Audit and upgrade later?

    Yes - and this is a common path. The Audit & Foundation engagement gives you a clear picture of exactly what your setup looks like and what needs to change. Many clients then commission a Full Implementation or Enterprise First-Party engagement based on the findings. The audit work is not wasted - it directly informs and accelerates the implementation scope.

    My site is a Single Page Application - can you handle that?

    Yes - and SPA tracking is one of our specific areas of expertise. We have implemented analytics on SPA platforms where the subdomain changes during onboarding or consultation journeys, requiring custom solutions for consent persistence across route changes, virtual pageview tracking, and cross-domain user identification. If your site is a SPA, mention it on the scoping call so we account for it in the scope.

    We are GDPR-compliant and in the EU - does that affect scope?

    Yes - EU-facing implementations with GDPR requirements add specific scope around Consent Mode implementation, CMP integration, and validation across all consent states. We also check for consent race condition issues - a common problem where the Google tag fires before the CMP has updated the consent state, causing both a compliance risk and _gl URL pollution in GA4 reports. This is something we fix as standard on every EU engagement.

    Do you work with clients outside India?

    Yes - all our work is done remotely and we work with clients across Europe, the US, the UK, and the Middle East. We work async-first with clear documentation and structured check-ins. Time zone differences have not been a problem for any of our current engagements.

    What if my project does not fit neatly into one package?

    These packages are a guide, not a rigid menu. Many engagements fall somewhere between packages or need specific elements from different levels. We always scope custom - just get in touch and describe your situation and we will tell you honestly what it needs and what it will take.

    Not sure which package is right for you?

    Tell us about your analytics setup, your platform, and what you are trying to achieve - we will come back with an honest assessment and a clear scope.

    Get a Quote →