Every tracking solution is only as stable as the dataLayer beneath it. We design event taxonomy and schema from scratch, so your tracking survives site redesigns instead of breaking with every deploy.
Why It Matters
A weak dataLayer foundation is the root cause behind most of the tracking problems we get called in to fix.
The Schema Process
The schema is designed before a single line of tracking code is written - so every layer above it inherits a stable foundation.
What decision does this data inform?
Structured naming, scoped to scale.
Events and parameters defined.
Single source of truth for devs.
Built once, stable through redesigns.
The Difference
What We Do
We design the schema before writing any tag configuration - so GTM, GA4, and every downstream tool are built on the same clean structure.
Our Process
We map your business questions to the events and parameters needed to answer them - before any schema is written.
Full dataLayer schema documented in a Solution Design Reference your dev team can implement against directly.
We coordinate with your developers through build, then validate every event against the agreed schema.
Our free tool checks your live site for GTM, GA4, and consent signals in about 10 seconds - a first look before a full dataLayer review.
Check My Site →FAQ
